Voter registration Campaign (UG)


National awareness campaign to support the online national voter register (NVR) and the SMS polling station verification service, ahead of Uganda’s 2011 general elections. To be able to target the entire electorate, MFA was tasked to tailor the messages in a way that makes them user effective to a diverse audience such that they can connect with it “in terms of media outlet preferences, language, consistency and repetition of the campaign messages.” Main activities were the development and airing of PSA’s and PSA’s endorsements by popular musicians. The campaign run on 37 radio stations in 11 languages.

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