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Vitimbi is a sitcom played out around the family of Mr. Ojwang Hatari and his wife Mama Kayai (mother-of-Kayai) and focuses on the challenges they face as a family. This show has been on air for more than three decades in Kenya, and has elevated the use of cultural collision and ethnic accents to captivate viewers. The show has a huge number of viewers, mainly in the rural areas. The show explores serious issues, which are presented in a more humorous manner such as , tribalism and ethnicity, women in leadership. MFA influenced the content of the show with some of the electoral topics.

With the support of the UNDP Elections Assistance Programme MFA conducted a 'harmonised and issue-based' media campaign for the 2007 General Elections in Kenya.
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