Skills and experience

Our Approach/Strategy

MFA’s develops and produces media programmes for social change. Multi-media campaigns that simultaneously harness the potential of television, radio, print, mobile phones, and the Internet, have proved to be very effective at providing a wide range of actors within a common space to voice their concerns and aspirations. We use talk shows; documentaries and drama series to reach our target audiences. MFA’s approach is based on the understanding that all actors in the communication process - parliament, government, media, civil society and communities- can benefit from stronger capacity to communicate effectively and understand the issues and opportunities in development and governance within their situation and context and aims to build the capacity of those actors.]

 

Our main competencies:

  • Design and implementation of Multi-Media Campaigns
  • Design of Innovative Media formats
  • Research
  • Training
  • New media applications
  • Local networks

 

Our main strengths:

  • Creativity and open mindedness
  • Consciousness of the changing environment
  • Innovative strategies and
  • External networks